The Costliest Mistakes Start By Trusting the Wrong Signals About People

For Executive Search Firms, Coaches, HR Leaders, Team Builders, Consultants and Growth-Stage Investors.
Interviews, references and outdated assessments don’t cut it.
Now you can make decisions with behavioral data and a custom AI agent that adapts to your context because people are always the X-Factor.

The Wrong Signals lead to the Wrong Decisions And that’s Expensive

You already know the cost of getting it wrong:

  • Wasted time. Endless interviews, false starts, do-overs.
  • Wasted money. Mis-hires, bad investments, coaching that doesn’t stick.
  • Leadership breakdowns. Mismatched leaders derail teams and momentum.
  • Culture damage. Dysfunction, disengagement, and costly turnover.
  • Reputation risk. Every bad call reflects on you — clients, partners, and boards notice.
  • Legal exposure. Wrong hires lead to disputes, liability, or worse.
  • Catastrophic failure. Deals collapse. Teams fracture. Sometimes it’s not just expensive — it’s existential.

The Solution (New Game)
Data Over Assumptions. Insight Over Instinct.


Behavioral Data That is the # 1 Predictor of Success: How A Person Collaberates Under Stress


A Custom AI Agent Adapting
to Your Context Not Generic Models.


Fast, Actionable Clarity Before the Interview, Before the Offer, Before The Deal


This Isn’t Another Personality Test; It’s the Data and AI for Those who Know People are the X-factor behind every outcome

When the Stakes Are High, Trust Experience Not Hype

For decades, Marci Schnapp was the trusted advisor behind high-stakes decisions, guiding leaders, founders, investors and individuals through hiring, team dynamics, partnerships and career-defining moves.

She saw how outdated assessments, surface traits and instinct failed to predict outcomes, deliver results, or protect reputations. So she built what was missing.

CollabGenius is the culmination of everything Marci has learned, what works, what doesn’t and how to design success while avoiding misalignment, dysfunction and costly mistakes.

CollabGenius combines modern, compliant behavioral data with business data and your advisory insight. So you can ask it, strategize with it, act on it and decide from it.

Proven. Trusted. Tested.

I recommend Marci and the CollabGenius platform because it improved our approach to recruiting, leadership, coaching individuals, and teamwork with incredible results. CollabGenius shines across related functions. It efficiently and precisely assesses the current team, identifying strengths and revealing gaps. What follows is nothing short of brilliance: CollabGenius empowers you to craft tailored Role-based job descriptions to attract the precise talent needed to fill those gaps. Moreover, it goes above and beyond by evaluating candidates not just for the job but also for their compatibility with the team and the organization.

Christina Meadows
Director of Operations: Leader, Action Mover and Strategic Thinker Building High-Performance Teams

I have worked and collaborated with Marci for several years, using her teaming assessments to compare, understand, and predict individual behaviors. These assessments have helped me forecast candidate performance and ability to interact with others in team achievement. The data, as well as Marci's insights and experience, is a valuable tool in our selection process. As a recruiter, she understands my business and how best to support me in identifying the top talent my clients seek.

Cheryl Church, SHRM-SCP
Director - Search Division

Marci is exceptional to work with. She is very knowledgeable about building high-performing teams, and her assessment tool does a great job identifying critical characteristics that ensure candidates are a great match for leaders and teams. I highly recommend Marci and Opusuna - CollabGenius to anyone seeking guidance and assistance recruiting top-notch talent.

Catherine McKinnon
CHRO

CollabGenius has significantly impacted the quality of candidates we hire and has helped us effectively build teams qualified to accomplish our mission in the fight against human trafficking and its victims. Owner Marci Schnapp is very professional and has worked well with our staff. We highly recommend her as a coach and consultant and her company's diagnostic tools. You will not regret working with her.

Mary Trapnell
Executive Director

Marci has been instrumental in building our team. Before using CollabGenius we spent countless hours sifting through and interviewing applicants to find the best one. With CollabGenius, not only do we find the best candidates, but it saves us many hours of unnecessary interviews.

Lee Smith
President

The CollabGenius report is a great tool that can be used to mentor and get the best results out of your teammates. This is the first assessment I have taken that I felt depicted my strengths and weaknesses. If you enjoy and value teamwork this is the tool needed to take you and your team to the next level.

Latasha D. McCullar, CSM, CHIEF
Vice President Operations

"I hired Marci in the capacity of a Business Advisor & Executive Search Consultant. Marci's unique value prop is her understanding and use of CollabGenius assessment and Collaborative Team Structure a new formula for team building and executive search. We integrated CollabGenius for an executive search and recruited top candidates for a critical position on my leadership team. I would recommend Marci in a heartbeat!"

Dr. Andrew Meikle
CEO, The Fertility Partners

CollabGenius is an amazing tool for coaching and consulting that gives in-depth, objective insight into how people work on a team - what they're drawn to do and how they behave with others. I love using it for hiring and building a team and coaching individuals and managers.

Lynn Henderson
Consultant

I enjoyed working with and getting to know Marci since March 2013. Marci introduced me to CollabGenius and proved to me that it is an imperative step in building coherent teams and professional relationships in the workplace. Completing the CollabGenius exercise takes two important things: time and honesty, but the outcome of the exercise is phenomenal. I learned more about my skills, challenges, and work ethic by completing CollabGenius than in all my years of working.

Tania Sheridan
Licensed Real Estate Broker, Entrepreneur, Investor, but most importantly…Mom

"Marci is an outstanding communicator who always puts the client first. Marci has been a tremendous help in acquiring great talent. She dedicates the time required to make your company a success. She is selfless in her pursuit to find the right person for your company. Marci and her program CollabGenius is truly about teamwork."

Dr. John F.K. Moore
Sr Systems Engineer Architect Principal

"Marci was the Recruitment Strategist, Sr. Recruiter, and Recruitment Team Lead, for the Elections Ontario Technology in the Polls (TiPS) project. I found her recruitment process highly efficient and effective because she leveraged technology. The process was seamless, and I hope Marci's practice is an example to other HR recruiters."

Wendy Quon
IT Project Manager

"We incorporated CollabGenius into our recruitment and team-building process about two years ago and have had tremendous success with it. It saves us time and money by identifying people who will be a good fit for our jobs, teams, and the company culture as a whole. It helps me attract the best talent - a diverse group of people who want to BE part of our team and work with others whose actions are consistent and in alignment with our mission and goals."

Ashley Elliott-Fleming
Recruitment & Talent

"Meeting Marci was a significant milestone in my career! Her superpower is in ensuring a win-win for both stakeholders. Her secret sauce is being able to go beyond what is discernable in interviews alone. With Marci and CollabGenius technology, I save time by being able to focus on the best candidates. I highly recommend this scientific and more modern way of building winning teams."

Yoli Chisholm
CMO

CollabGenius has now become an integral part of my hiring process. I support and encourage anyone to hire the right person to use CollabGenius. I can no longer imagine hiring someone and hoping for the best – I want to know that I have already hired the best, and CollabGenius helps me do this repeatedly! I highly recommend this product for both small and large businesses alike.

Mariela Gonzalez
Business Manager

Marci takes the time to listen to her stakeholders, understands their needs and expectations, and then works tirelessly to ensure she exceeds them. She is a knowledgeable resource in her field and understands the media and telecom industry very well. She understands what is required to succeed in this field and what companies are looking for.

Sumeet Khanna
Vice President, Business Transformation & Strategic Initiatives

"I will never create another business without using this tool. Employees in teams like these feel a greater sense of ownership, and want to stick around. Just give it a try one time, one single time. That's all you need to do."

Will Martin
Chief Operations Officer, Cushion Employment Services

CollabGenius to a company could be the same as IOS to your iPhone. It is an operating system that helps companies put the right people in the right seats on the bus and off to achieve their goals. If you're looking for ROI for your time & business, put your money on Marci. If you are ready to step up to the next level, Marci is your ticket. Marci helps companies operate at the highest level by bringing proven strategies and an understanding of advanced high-performance teaming using CollabGenius technology.

Brit Blacklidge
President & CEO

Marci is a very experienced professional in the recruitment and contingent staffing area. She has impressed me with her knowledge and innovative tools for screening candidates to ensure the best fit for an organization. I would not hesitate to contact Marci and her team for professional recruitment.

Rob Martini
Area Procurement Manager

This Isn’t About Better Hires it’s About Better Outcomes

You’ve made high-stakes people calls with only instincts, interviews and LinkedIn profiles to go on. And you’ve probably seen what happens when those bets don’t pay off.

Every CollabGenius assessment delivers insight through a proprietary GPT  translating behavioral data into actionable strategy in seconds. No endless reports. No vague psychometrics. Just sharp answers to questions like:

Will this person strengthen or destabilize the team?”

Can this leadership style really scale?

Where are the silent risks before they get loud?”

This isn’t AI for AI’s sake. It’s the clarity that gives you the edge helping your clients, your firm, or your portfolio avoid the people decisions that erode performance.

With CollabGenius You’ll be Able to:

  • Spot misalignment before it drags down performance
  • Recommend hires and restructures with clarity, not gut feel
  • Deliver advice backed by hard data, not hopeful instinct
  • Coach leaders based on how they really show up, not how they interview
  • Deliver advice backed by data, not opinion
  • Protect your reputation by seeing risks your competitors miss

From Gut Feel to Behavioral Truth Insights That Build Better Teams, Better Businesses and a Better Way to Work

Outdated assessments and surface-level impressions fuel misinformation.
This blog explores the ideas and strategies that move you toward data-driven, collaborative decisions in hiring, leadership and life.

What Happens When You Pair Behavioral Data with AI

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When Hiring Goes Wrong: Why It’s Not Your Fault (And What to Do About It)

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When Advice Shapes Outcomes, You Can’t Afford to Be Wrong.

In high-stakes hiring, coaching or investment decisions, your reputation rides on getting people right. CollabGenius equips elite advisors, search firms, consultants, coaches, and investors with instant behavioral clarity, powered by AI, so you can guide smarter moves and avoid silent risks before they turn into loud problems.

Our business solution is unmatched in the market thanks to our award-winning and impartial Role-based evaluation, combined with our exclusive platform for high-performance recruiting, team building, and coaching—TeamVue.

With Opusuna, you can save time and find the best team players to build better teams, faster. Our platform-as-a-service empowers hiring managers, business owners, recruiters, and leaders to evaluate their current teams and future prospects for optimal team performance.