
The Costliest Mistakes Start With the Wrong Signals and the Wrong System
CollabGenius is an AI-native system powered by a Role-based assessment and advanced GPT built to link behavior, collaboration and business context.
So you can avoid costly mistakes, accelerate outcomes and stay ahead of the competition by seeing the full picture like never before.
When Signals are off and Systems are Broken, the Damage Compounds Fast
You already know the cost of getting it wrong.
- Systemic failure. Sometimes, it’s not just expensive. It’s existential.
- Leadership misfires. The wrong people in the wrong positions stall momentum and drain trust.
- Cultural breakdown. Misalignment spreads; fueling friction, disengagement and turnover.
- Reputation risk. Every misstep echoes across clients, partners, and boards.
- Operational drag. Confusion, rework, and misaligned execution tax the whole system.
- Wasted spend. Mis-hires, failed coaching, fractured initiatives.
- Lost time. Delays, do-overs, and scattered efforts that slow you down.

The Solution (New Game)
Data Over Assumptions. Insight Over Instinct.
Behavioral Data That is the # 1 Predictor of Success: How A Person Collaberates Under Stress
A Custom AI Agent Adapting
to Your Context Not Generic Models.
Fast, Actionable Clarity Before the Interview, Before the Offer, Before The Deal
This Isn’t Another Personality Test; It’s the Data and AI for Those who Know People are the X-factor behind every outcome
When the Stakes Are High, Trust Experience Not Hype
For decades, Marci Schnapp was the trusted advisor behind high-stakes decisions guiding leaders, founders, investors, and executives through hiring, teaming, partnerships, and career-defining moves.
From New Media Links to Xsearch, from TeamQuest Advisors to CollabGenius, her work has always tracked the next frontier; translating behavioral complexity into strategic clarity. She saw the limits of outdated assessments, personality tests and gut instinct—systems that couldn’t predict outcomes, protect reputations, or keep up with complexity. So she built what was missing.
CollabGenius AI is the culmination of what she’s learned, what works, what doesn’t and how to design success while avoiding misalignment, dysfunction, and costly mistakes.
It combines compliant behavioral data, business context and your strategic insight into one AI-native system. So you can ask it, strategize with it, act on it and trust what it tells you to do.

Proven. Trusted. Recommended.
Clients served through CollabGenius and my previous ventures,
TeamQuest Advisors and New Media Links.
I recommend Marci and the CollabGenius platform because it improved our approach to recruiting, leadership, coaching individuals, and teamwork with incredible results. CollabGenius shines across related functions. It efficiently and precisely assesses the current team, identifying strengths and revealing gaps. What follows is nothing short of brilliance: CollabGenius empowers you to craft tailored Role-based job descriptions to attract the precise talent needed to fill those gaps. Moreover, it goes above and beyond by evaluating candidates not just for the job but also for their compatibility with the team and the organization.
I have worked and collaborated with Marci for several years, using her teaming assessments to compare, understand, and predict individual behaviors. These assessments have helped me forecast candidate performance and ability to interact with others in team achievement. The data, as well as Marci's insights and experience, is a valuable tool in our selection process. As a recruiter, she understands my business and how best to support me in identifying the top talent my clients seek.
Marci is exceptional to work with. She is very knowledgeable about building high-performing teams, and her assessment tool does a great job identifying critical characteristics that ensure candidates are a great match for leaders and teams. I highly recommend Marci and Opusuna - CollabGenius to anyone seeking guidance and assistance recruiting top-notch talent.
CollabGenius has significantly impacted the quality of candidates we hire and has helped us effectively build teams qualified to accomplish our mission in the fight against human trafficking and its victims. Owner Marci Schnapp is very professional and has worked well with our staff. We highly recommend her as a coach and consultant and her company's diagnostic tools. You will not regret working with her.
Marci has been instrumental in building our team. Before using CollabGenius we spent countless hours sifting through and interviewing applicants to find the best one. With CollabGenius, not only do we find the best candidates, but it saves us many hours of unnecessary interviews.
The CollabGenius report is a great tool that can be used to mentor and get the best results out of your teammates. This is the first assessment I have taken that I felt depicted my strengths and weaknesses. If you enjoy and value teamwork this is the tool needed to take you and your team to the next level.
"I hired Marci in the capacity of a Business Advisor & Executive Search Consultant. Marci's unique value prop is her understanding and use of CollabGenius assessment and Collaborative Team Structure a new formula for team building and executive search. We integrated CollabGenius for an executive search and recruited top candidates for a critical position on my leadership team. I would recommend Marci in a heartbeat!"
CollabGenius is an amazing tool for coaching and consulting that gives in-depth, objective insight into how people work on a team - what they're drawn to do and how they behave with others. I love using it for hiring and building a team and coaching individuals and managers.
I enjoyed working with and getting to know Marci since March 2013. Marci introduced me to CollabGenius and proved to me that it is an imperative step in building coherent teams and professional relationships in the workplace. Completing the CollabGenius exercise takes two important things: time and honesty, but the outcome of the exercise is phenomenal. I learned more about my skills, challenges, and work ethic by completing CollabGenius than in all my years of working.
"Marci is an outstanding communicator who always puts the client first. Marci has been a tremendous help in acquiring great talent. She dedicates the time required to make your company a success. She is selfless in her pursuit to find the right person for your company. Marci and her program CollabGenius is truly about teamwork."
"Marci was the Recruitment Strategist, Sr. Recruiter, and Recruitment Team Lead, for the Elections Ontario Technology in the Polls (TiPS) project. I found her recruitment process highly efficient and effective because she leveraged technology. The process was seamless, and I hope Marci's practice is an example to other HR recruiters."
"We incorporated CollabGenius into our recruitment and team-building process about two years ago and have had tremendous success with it. It saves us time and money by identifying people who will be a good fit for our jobs, teams, and the company culture as a whole. It helps me attract the best talent - a diverse group of people who want to BE part of our team and work with others whose actions are consistent and in alignment with our mission and goals."
"Meeting Marci was a significant milestone in my career! Her superpower is in ensuring a win-win for both stakeholders. Her secret sauce is being able to go beyond what is discernable in interviews alone. With Marci and CollabGenius technology, I save time by being able to focus on the best candidates. I highly recommend this scientific and more modern way of building winning teams."
CollabGenius has now become an integral part of my hiring process. I support and encourage anyone to hire the right person to use CollabGenius. I can no longer imagine hiring someone and hoping for the best – I want to know that I have already hired the best, and CollabGenius helps me do this repeatedly! I highly recommend this product for both small and large businesses alike.
Marci takes the time to listen to her stakeholders, understands their needs and expectations, and then works tirelessly to ensure she exceeds them. She is a knowledgeable resource in her field and understands the media and telecom industry very well. She understands what is required to succeed in this field and what companies are looking for.
"I will never create another business without using this tool. Employees in teams like these feel a greater sense of ownership, and want to stick around. Just give it a try one time, one single time. That's all you need to do."
CollabGenius to a company could be the same as IOS to your iPhone. It is an operating system that helps companies put the right people in the right seats on the bus and off to achieve their goals. If you're looking for ROI for your time & business, put your money on Marci. If you are ready to step up to the next level, Marci is your ticket. Marci helps companies operate at the highest level by bringing proven strategies and an understanding of advanced high-performance teaming using CollabGenius technology.
Marci is a very experienced professional in the recruitment and contingent staffing area. She has impressed me with her knowledge and innovative tools for screening candidates to ensure the best fit for an organization. I would not hesitate to contact Marci and her team for professional recruitment.
The First System Where Behavior Meets Business and AI Thinks With You to Drive Performance
More than insight CollabGenius gives you an AI-native thinking partner that links behavior to business results, and turns clarity into action.
Every CollabGenius assessment activates a proprietary GPT that translates behavioral patterns into business-relevant strategy—in seconds. Not reports. Not traits.
Real-time answers to real-world questions: Will this person stabilize or fragment the team?Can this leadership style scale under pressure?Where are the hidden risks before they trigger dysfunction?This isn’t AI for AI’s sake.
It’s the system-level clarity that lets you move faster, design better, and outperform the legacy models.
Real-Time Answers to the Questions That Drive Performance
- Will this person stabilize or fragment the team?
- Can this canidate scale across pressure and complexity?
- Where are the alighments and misalighments?
- How might misaliglments impact the busiess short and long term?
From Gut Feel to Behavioral Truth Insights That Build Better Teams, Better Businesses and a Better Way to Work
Outdated assessments and surface-level impressions fuel misinformation.
This blog explores the ideas and strategies that move you toward data-driven, collaborative decisions in hiring, leadership and life.
Because Speed and Accurate Insight Shape Outcomes, You Need CollabGenius.
Women-Owned. Founder-Built. Category-Defining.
Not just woman-owned—it’s systemically different because it’s woman-built.
