The Challenge
Out of loyalty, empathy, and a heartfelt desire to help those around her, she built her team by hiring family members and people from her personal network. While well-intentioned, this approach is a common pattern among women founders, who are often influenced by subconscious social conditioning. Society rewards women for self-sacrifice, emotional labor, and caretaking, and these ingrained expectations can quietly shape business decisions.
Instead of assembling a team based on operational needs and strategic alignment, she unintentionally prioritized relationships. She leads not only the business but also her hires' emotional and professional needs, leaving her overextended, stressed out, and with a company struggling to stay afloat.
The CollabGenius Solution
CollabGenius stepped in with a comprehensive Team Role Analysis. Using behavioral science and team performance data, we evaluated each team member's Role preferences and contribution alignment.
The results were eye-opening: Team members were in positions and doing jobs they weren't suited to or could do.
The founder carried the business, while the team she paid could not support her vision and the company in return. With this information, she made strategic, data-informed decisions to restructure her team. Team members were repositioned; others were compassionately released. She then used CollabGenius to recruit new talent—people whose teamwork Role preferences and talent aligned with her organization's vision and operational requirements.
The Outcome
Within one year, the business was no longer just busy—it was profitable.
The founder felt renewed energy, clarity, and purpose. With the right people in the right seats, collaboration and decision-making became more manageable, and the business started working for her, not because of her.